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The three problems AI broke in your marketing stack

AI assistants changed how people find, evaluate, and buy from you. The tools you use to measure and serve that traffic haven't caught up yet.

ATTRIBUTION

AI is sending traffic. GA4 reports it as Direct.

When ChatGPT or Claude links to your site, the visit usually shows up in GA4 with no referrer. Your "Direct" channel quietly fills with AI-driven traffic — and you can't tell which content is paying off.

60%+

of AI-driven sessions land in Direct

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DISCOVERABILITY

ChatGPT and Claude don't recommend us.

AI assistants pull answers from a small set of sources they trust. Generic HTML and shallow content make your pages look like everything else — so they get skipped in favour of competitors who structured their content for AI.

5-10×

higher AI citation rate after enrichment

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RENDERING

Our SPA renders blank for search bots.

Crawlers without JavaScript engines see an empty <div id="root">. Googlebot eventually executes JS, but AI crawlers and most others don't. Your content is technically online and effectively invisible.

~80%

of AI crawlers don't execute JS

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All four, one platform

Don't solve them piecemeal.

Wrenda is a single proxy layer that addresses all four. Set it up once, everything below routes through.

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