Our SEO fixes are stuck in the dev backlog.
The canonical is wrong, the old URLs need redirecting and the hreflang doesn't point back. Each fix is a few lines. Each one waits for a release.
What's actually happening
Most technical SEO fixes live in places the SEO team can't edit: page templates, the CMS theme, server config. A canonical that points at a filtered URL, a noindex left over from staging, missing Open Graph tags — each one becomes a ticket.
After a migration it gets worse. Old URLs need redirecting in bulk, and the redirect map sits in a spreadsheet until someone has time to load it. On an international site, hreflang has to be reciprocal — every language version pointing at every other — and Google ignores the alternates that don't point back. Getting that right in templates takes a developer who understands it.
Product work wins the sprint, reasonably. So the SEO fixes wait, and the problems they would fix keep showing up in search for as long as they do.
Head tags
canonical, robots, meta description, Open Graph
Redirects
old URLs left behind by a migration or restructure
hreflang
every language version pointing at every other
How Wrenda fixes it
Wrenda already sits in front of your site. Edge SEO lets the SEO team make these changes there, on the way through, with checks at every step.
- 01Write the fix as a rule for a URL pattern: the canonical, robots directives, meta description or Open Graph tags crawlers should see; a redirect from an old path to a new one; or a cluster of language URLs. Element rules and redirects are saved switched off.
- 02Switch it on when you're ready. Robots values are validated when you save, a redirect that would create a loop is refused, and an hreflang cluster that isn't reciprocal won't publish.
- 03Preview a live URL. Wrenda fetches the real page as a crawler would, applies everything that's switched on, and shows the search result before and after — including where the title gets cut off and whether the page is noindex.
- 04If something is wrong, switch the rule off or undo the change from the history — including bringing back a rule that was deleted. Your origin is never touched, so there is nothing to roll back there.
What changes after you install
No site deploy required
Rules are applied by the Wrenda proxy in front of your site. Your templates and server config stay as they are.
Visitors see no change from head rules
Canonical, robots, meta and hreflang rules apply to crawler responses only. People get your origin page untouched.
Redirects that are safe to serve
Redirects apply to everyone, as they must to avoid cloaking, so they start switched off and loops are refused before they go live.
One rule explains each page
The highest-priority rule owns a URL and nothing is merged, so "why is this page noindex?" has one answer, named in a response header.
Where the line is: Edge SEO rules don't rewrite the <title> element itself — title changes can be run as an SEO split test (early access). Rules serve only once a domain is in active mode, and which requests count as crawlers is covered in the bot handling docs. Edge SEO is included on every plan.
Clear the backlog
Ship the SEO fixes yourself.
No release to wait for. Check it, switch it on, undo it if you need to.
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